Creating an Engaging Online Presence for Beatvest’s Financial Education Platform
Beatvest is a personal finance tool aimed at millennials. Blott Studio collaborated on enhancing their mobile app's usability, integrating AI-based financial advisory, and improving user onboarding processes.
Industry
Education
Headquarters
Berlin, Germany
Founded
2021
Company size
1-10
Key markets
Global
Goal
Growth
Core technologies
Figma
Links
Key results
~12000
lessons completed
90%
onboarding funnel conversion
50% to 80%
improved activation with multiple UX improvements
The problem
Beatvest aimed to build an investment app that would make investing simple and understandable for everyone, regardless of their financial knowledge. Ideally, users would easily learn about investing, receive tailored guidance, and confidently build their wealth over time. However, the existing app's educational content wasn't effective, the branding didn't connect with the target audience, and the overall experience didn't meet users' needs. To achieve product-market fit, Beatvest needed to redesign the app with a focus on improving user retention and engagement. This involved creating a more effective educational journey, refining the brand image, and implementing gamified elements to make the experience more enjoyable and encourage users to continue learning and investing.
The solution
Blott designed a user-centric mobile app for Beatvest, focusing on simplicity, accessibility, and financial education. We developed a clean and intuitive interface that allows users to easily navigate the app, set financial goals, and receive tailored investment recommendations. Interactive learning modules were integrated to help users understand complex financial concepts and make informed decisions. We also implemented a custom design system to maintain consistency and scalability, ensuring the app is visually cohesive and easy to update. To enhance user experience, we incorporated personalized dashboards and notifications, making the app a comprehensive tool for both novice and experienced investors to manage their wealth confidently.
The result
The Beatvest app has successfully transformed the way users engage with financial markets, making investing more accessible and less intimidating. The app’s user-friendly design and educational features have received positive feedback for simplifying complex financial topics and empowering users to take control of their financial future. With its personalized investment guidance and intuitive interface, the app has attracted a diverse user base, providing a valuable tool for anyone looking to build long-term wealth. As a result, Beatvest is well-positioned to lead in the fintech space, offering an innovative solution that makes investing easier and more inclusive for all.
Technologies used
Design
Figma
Figjam
Backend
Frontend
Webflow
Infrastructure
“What l loved about the collaboration with Blott the most is that the designers have a 'company building' mindset and they bring an entire pallet of design skills with them. It is always fun to work with Blott as have the best in mind for your product."